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Resumes
Does Your Resume Pass the 6 Second Test?
In the fast-paced world of recruitment, studies have shown that the average recruiter spends a mere six seconds scanning a resume before deciding if the applicant is a good fit for the role. This means your resume has only six seconds to make a lasting impression. Here’s how to optimize your resume to pass this critical test.
The Top Third: Your Snapshot
Think of the top third of your resume as a snapshot of your career. This section should include everything a recruiter needs to understand your job goals, qualifications, and how to contact you. Here are the essential elements to include:
1. Your Name
Place your name at the very top of your resume, as it appears on your LinkedIn profile and other job-search materials. Consistency is key. If you have a common name, consider adding a middle initial to distinguish yourself from others.
2. Certifications
If you have certifications or advanced degrees relevant to your career, include them after your name. For example, “Jane Doe, MBA, PMP” immediately signals your expertise. This placement ensures these credentials aren’t overlooked during a quick scan.
3. Contact Information
Provide your mobile phone number and a professional email address dedicated to your job search. While full mailing addresses are no longer necessary, including your city, state, and zip code can be beneficial if you’re seeking local opportunities.
4. Supporting Media
Incorporate hyperlinks to your LinkedIn profile, online portfolio, or personal blog. Ensure these links are regularly updated and support your professional brand. Avoid including personal social media accounts unless they are relevant to your job goals.
5. Headers
Avoid using the “header” section in your word processing document for this information as it can get scrambled by applicant tracking systems (ATS). Instead, place your name, contact information, and links at the top of the main document.
Professional Title and Summary
6. Professional Title
Clearly state the type of role you are targeting. This can be as broad as “Senior Marketing Professional” or as specific as “Healthcare Communications Specialist.” Make sure your job goals are immediately clear.
7. Professional Summary
Follow your professional title with a brief summary (3-5 lines) that highlights why you’re qualified for the position. This section should include your experience, education, skills, and how you’ve added value to previous employers.
Core Competencies and Achievements
8. Core Competencies
List key phrases and terms that summarize your expertise. These should align with the terms commonly found in job descriptions for your target roles. This helps your resume pass through ATS filters and catch the attention of junior-level reviewers.
9. Highlighted Achievements
For those with extensive experience, include a section for highlighted achievements. This should list 3-5 key accomplishments that are relevant to your target job. This gives prominence to your top achievements, even if they fall on the second page of your resume.
The Friend Test
Finally, conduct the friend test. Ask a friend, preferably someone outside your industry, to scan your resume for 30 seconds. If they can easily identify your job goals and qualifications, your resume is ready to pass the 6-second rule.
In today’s competitive job market, ensuring your resume makes a strong first impression is essential. By focusing on the top third of your resume and including key elements like your name, certifications, contact information, professional title, summary, core competencies, and highlighted achievements, you can effectively capture a recruiter’s attention within those crucial six seconds. Remember to test your resume’s clarity with a friend to ensure your job goals and qualifications are immediately apparent. With these strategies, you’ll be well on your way to passing the resume test and landing your next opportunity in the fashion industry. Happy job hunting!
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Chris Kidd is the owner of StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and FashionRetailCareers.com.
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