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Use of AI in Fashion Industry Job Searches

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In an era where technology continues to revolutionize industries, the fashion industry is no exception. Artificial Intelligence (AI) has become an invaluable tool for fashion industry professionals, transforming various aspects of their job search process., the leading job board in the fashion industry, recently conducted a survey among 200 fashion industry job seekers, shedding light on the utilization and impact of AI in their job searches. In this blog post, we will delve into the key findings of this survey to help job seekers understand how AI can enhance their job search strategies.

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  • Roughly 44% of fashion industry professionals have used AI to generate some or all of their application content (resumes or cover letters).
  • Of those who used AI to generate application content, 78% had to edit make significant edits to the results.
  • 44% of of who used AI for their resumes or cover letters rated the application content that was created as very high quality.
  • Employer response rates for people who who used AI to generate application content increased for about 29% of the users.
  • 37% of respondents got at least one interview using AI generated application content.
  • 39% of those who used AI to generate application content have used this tool to help prepare for interview questions.
  • Roughly 22% of the AI users researched industry-specific salary information using ChatGTP.


AI in Application Content Generation:

The survey revealed that approximately 44% of fashion industry professionals have employed AI to generate their application content, such as resumes or cover letters. That’s slightly less than the national average of all job seekers who use AI for their resumes or cover letters at 46%.

This statistic indicates a growing trend of utilizing AI as a tool to expedite the process of creating polished and professional application materials. AI provides a time-saving advantage, allowing job seekers to focus on other crucial aspects of their job search.

Balancing AI-Generated Content and Personalization:

While AI-generated content offers convenience, it is worth noting that 78% of respondents who used AI had to make significant edits to the results. This finding emphasizes the importance of striking a balance between leveraging AI’s efficiency and infusing personalization into application materials. Job seekers should consider AI-generated content as a starting point that can be refined to reflect their unique skills, experiences, and career aspirations.

How much did you have to edit the AI created content before you were happy with the results?

Assessing the Quality of AI-Generated Content:

Interestingly, 44% of those who used AI for their resumes or cover letters rated the application content created as very high quality. This highlights the potential of AI to generate professional and impressive documents that capture the attention of potential employers. However, job seekers should exercise discernment and ensure that the AI-generated content aligns accurately with their individual profiles, avoiding generic and cookie-cutter approaches.

How would you rate the quality of the content created by the AI?

Increased Employer Response Rates:

The survey results indicate that approximately 29% of job seekers experienced higher employer response rates when using AI to generate application content. This suggests that AI-generated materials have the ability to captivate employers’ attention, increasing the likelihood of receiving interview invitations. Job seekers can leverage AI to make a strong first impression, but should also focus on showcasing their unique value during the interview process.

Did you notice a higher or lower response rate from companies when using an AI generated content?

AI as an Interview Preparation Tool:

Interestingly, 39% of respondents who used AI to generate application content also employed this tool to prepare for interview questions. AI can provide valuable insights and suggestions for commonly asked interview questions, enabling job seekers to enhance their preparedness and confidence during interviews. However, it’s important to remember that human interaction and personal touch remain vital in demonstrating suitability for the role.

Exploring Salary Information with AI:

Approximately 22% of AI users in the survey relied on ChatGPT and other AI resources to research industry-specific salary information. This indicates that AI can assist job seekers in gathering data and insights to negotiate better compensation packages. However, it’s crucial to supplement AI research with comprehensive market analysis and industry resources to ensure accurate and up-to-date salary expectations.

The survey conducted by offers valuable insights into the utilization and impact of AI in fashion industry job searches. With a significant percentage of professionals turning to AI for application content generation, it is evident that AI can streamline the job search process and enhance efficiency. While AI-generated content can capture attention and improve employer response rates, job seekers should remember to personalize their materials and highlight their unique attributes. Additionally, AI can serve as a valuable tool for interview preparation and salary research, but it should be complemented with human interaction and thorough industry analysis. By embracing AI while maintaining a human touch, fashion industry job seekers

Chris Kidd is the owner of,,, and

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