Industry Events

Design Incubator Program

By  | 

Meet SHEIN X, the brand’s first-ever design incubator program

It’s been a big year for the online retailer SHEIN – savvy Gen Z and millennial shoppers have named the affordable and trendy brand one of their top two favorite sites to shop (according to Fall 2020 and Spring 2021 survey by investment bank Piper Sandler). With all this buzz, SHEIN kicked off the year by establishing a very successful design incubator program called SHEIN X as a way to spotlight and amplify independent brands.

This new program which launched in January of 2021, helps aspiring artists grow. Accepted designers are given access to the brand’s extensive wheelhouse – including design concepts and sampling, photoshoots, influencer campaigns and dedicated features on the SHEIN site, social media and even popup shops. The program puts the designers first – with a dedicated team working closely with the designers and their creations, and marketing the brands to a massive scale audience. In addition, the designers get to go home with a percentage of the profits made from their collections.

With the continued success of the program, in September, SHEIN launched the SHEIN X 100K Design Challenge, a unique fashion competition series (a first for an ecommerce brand) where SHEIN X designers competed for the $100K grand prize and a runway feature in the upcoming fashion show – SHEIN X: Rock The Runway. You can stream all episodes of the fashion challenge here.

At present, there are over 50 designers that are being featured per month for the SHEIN X program.

In case you’re wondering where to find out more about SHEIN X click here.

If you’re interested in becoming a featured SHEIN X designer click here.

Chris Kidd

Chris Kidd is the owner of,,, and