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Industry News – September 20th, 2016

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Curated fashion industry news links for Tuesday, September 20th, 2016…

CUSTOM MENSWEAR START-UP EXPANDING IN U.S. – ChainStoreAge
“The Chicago store is the eighth for the custom menswear retailer and the second outside Canada’s borders, with the recent opening of a store in Pittsburgh. “We’ve had Chicago in our sights for a long time,” said François Thériault, who, with his brother, Vincent, co-founded Surmesur in Québec City, Canada.”

BURBERRY TURNS THE PAGE – TheNewYorkTimes
“Even though a handful of brands in New York Fashion Week had offered the same (Tom Ford, Ralph Lauren and Tommy Hilfiger, among them) Burberry had announced its new schedule first, in February, and this was its statement of ownership. The brand was changing not just its timeline, but its level of transparency. It was inviting the public into the process.”

WHAT UNDER ARMOUR KNOWS ABOUT BRANDING THAT ITS COMPETITORS DON’T – Forbes
“Here are the four most important ideas that we can learn from Under Armour about how to come from behind and win big.”

LIFE IS GOOD® LAUNCHES “POSITIVE STATE” APPAREL COLLECTION AND DIGITAL CAMPAIGN TO PROMOTE NATIONWIDE POSITIVITY DURING U.S. ELECTION SEASON – PRNewswire
“Now through November 8, 2016, on Life is Good’s social channels, fans from each state will be asked what makes their state a positive place to live. By filling out a Facebook survey, Life is Good optimists will demonstrate all the good happening across the country by sharing what they love about their state, like fun facts, local heroes, and favorite foods.”

KATE MOSS IS LAUNCHING HER OWN TALENT AGENCY – TheCut
“In a move of keen business acumen, Kate Moss is launching her own talent agency, aptly named the Kate Moss Agency.”

WHY DESIGNERS ARE USING VIRTUAL, AUGMENTED REALITY AT FASHION WEEK – FootwearNews
“Fashion as an industry has been flirting with VR, but it hasn’t dived in yet,” Henry Stuart, co-founder and CEO of virtual-reality production company Visualise told FN earlier this year. “There are such great applications for it: You can immerse someone in a beautiful world filled with these incredible aspirational things. In advertising, you can’t get a more captive audience than with virtual reality.”

OLIVIER ROUSTEING ON BALMAIN, THE FASHION INDUSTRY, CELEBRITIES AND MORE – TFL
“It is hardly a secret that Balmain and its creative director, Olivier Rousteing, are situated in a special place in the fashion industry. The Paris-based brand is known for its pricey distressed garments (most of which stem from Rousteing’s predecessor Christophe Decarnin’s days at the house) and highly embellished designs, as well as for its Instagram-hungry creative director and his close alliance with all things Kardashian.”

Marketing & Events Coordinator at StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and MayoroftheMall.com.