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Industry News – February 9th, 2017

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Curated fashion industry news links for Thursday, February 9th, 2017…

AI HELPS LINGERIE BRAND BOLSTER REVENUE BY 60% – ChainStoreAge
“The AI-enabled marketing automation platform is designed to enhance customer engagement and acquisition, and conversion growth. By applying data science to its marketing initiatives, Cosabella is positioned to execute marketing efforts into truly personal interactions among billions of customers, the company said.”

TOMMY HILFIGER AND GIGI HADID GO WEST FOR SPRING – Vogue
“The Spring, see-now-buy-now collection picked up the logo-heavy themes of the Fall season, bringing a sporty, beach spirit to the picture.”

CAN RAF SIMONS REINVENT AMERICAN FASHION? – TheNewYorkTimes
“His name, Raf (rhymes with “laugh,” with a rolled Flemish R), is invoked with adoration in high-fashion circles. But even after a successful stint as the artistic director of Christian Dior, he has arrived in New York with less name recognition among the public. His task is to bring energy and excitement back to Calvin Klein — and back, by extension, to New York fashion.”

BURBERRY’S FEBRUARY COLLECTION WILL BE INSPIRED BY SCULPTOR HENRY MOORE – TheCut
“As a precursor to the show, Burberry released two images as well as a video (see below) shot at the Henry Moore Studios & Gardens, which is located in Hertfordshire. They feature looks that are available for preorder right now.”

UNDER ARMOUR WANTS TO HAVE IT BOTH WAYS – Fortune
“The Baltimore-based athletic-gear purveyor has generated a slew of headlines in the past two days, starting with comments made on Tuesday after CEO and founder Kevin Plank when he expressed enthusiasm for President Donald Trump.”

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