Finding Your First Job in Fashion During an Economic Downturn

Graduating from college is a huge milestone, but when your first step into the job market coincides with an economic downturn, it can feel like the rug has been pulled out from under you. Jobs may seem scarce, especially in competitive industries like fashion, and the pressure to jumpstart your career can feel overwhelming. But even in uncertain times, it’s still possible to build a meaningful career—if you know how to approach the situation strategically.

If you’re a recent graduate entering the fashion industry during an economic slump, here’s the good news: tough times often present opportunities for creativity, resilience, and unexpected career growth. So how do you navigate landing your first job during such a challenging period? The key is to stay adaptable, broaden your perspective, and focus on long-term growth rather than immediate perfection.

Adjust Your Expectations, Not Your Ambition
Entering the fashion industry in an economic downturn requires flexibility, but that doesn’t mean giving up on your dreams. You might not land your ideal role right away, but there are still plenty of ways to get your foot in the door. Instead of waiting for the “perfect” job, consider how you can pivot towards roles that will help you grow, even if they aren’t exactly what you had in mind.

For example, maybe you dreamed of starting as a fashion designer at a well-known brand. In a downturn, such roles may be limited, but there are other positions that can help you develop key skills—like assisting with production, working in a smaller fashion house, or even freelancing in fashion illustration or styling. Think of these roles as stepping stones that will build your skillset and enhance your resume, positioning you for your dream job when the market recovers.

Look for Companies That Are Thriving
While economic downturns often result in layoffs or hiring freezes at larger fashion brands, smaller or emerging companies may be better positioned to weather the storm. These companies often look for versatile, entrepreneurial-minded individuals who can wear multiple hats—perfect for someone just starting out who is eager to learn different aspects of the business.

Consider looking for opportunities with brands that are navigating the downturn successfully or pivoting their business models, like those focusing on sustainable fashion, direct-to-consumer sales, or digital-first approaches. Joining a forward-thinking company during an economic downturn could give you invaluable experience and a chance to be part of an innovative movement.

Use Freelance or Temporary Work to Build Your Portfolio
One of the realities of entering the workforce during a recession is that you may need to patch together a few different types of jobs to get started. While full-time opportunities might be limited, the freelance market can still be active, especially in creative industries like fashion. Whether you’re doing contract work for smaller brands, assisting designers with one-off projects, or even offering personal styling services, freelancing can help you build your portfolio, develop your network, and maintain a sense of forward momentum.

Temporary or part-time work can also be a great way to gain industry exposure while continuing to search for full-time roles. Many companies turn to contract workers during difficult times to meet short-term needs, and this can serve as an entry point to full-time positions later.

Network and Build Relationships
Even when the job market is slow, building relationships is one of the most powerful tools at your disposal. Networking, both online and in-person, is crucial in the fashion industry. Attend virtual fashion events, follow key industry players on social media, engage with their content, and don’t hesitate to reach out to people for informational interviews or mentorship. Use platforms like LinkedIn to make connections with professionals in the areas you want to break into.

Networking not only helps you stay visible but also allows you to learn from others who have weathered similar challenges in their careers. By forging these connections, you might hear about job openings before they’re posted, or get recommended for roles that otherwise might have passed you by.

Focus on Skill Development
If full-time opportunities aren’t immediately available, use this time to invest in yourself. Upskilling is one of the best ways to stay productive and enhance your attractiveness as a candidate. Whether it’s learning new design software, honing your social media marketing skills, or studying sustainability practices in fashion, there are countless ways to improve your skill set. Online platforms offer courses in a wide variety of subjects, and many are free or affordable.

In addition, consider volunteering for causes related to fashion. For instance, working with sustainable fashion initiatives or nonprofit organizations can provide real-world experience, bolster your resume, and showcase your commitment to important industry issues.

Stay Resilient
Finally, understand that entering the job market during an economic downturn will likely require patience and resilience. You might face more rejections than you anticipated, but that doesn’t mean you won’t eventually succeed. In fact, developing resilience and adaptability now will serve you well throughout your entire career.

In tough times, the ability to persevere, stay positive, and continually refine your approach is what sets successful candidates apart. Every experience, even the challenging ones, will teach you valuable lessons that you can apply as you continue to pursue your goals.

Finding your first job in fashion during an economic downturn might feel daunting, but it’s also an opportunity to develop skills, build connections, and learn how to navigate the ups and downs of the industry. Stay flexible, embrace unexpected opportunities, and keep your long-term vision in mind. While the road might be a little bumpy, the resilience and adaptability you develop now will serve you well in your fashion career for years to come.