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DL 1961 Premium Denim, Inc.

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OUR STORY In September 2008, DL1961 launched in New York City with a mission to create “the perfect fitting jean”, using the revolutionary technology XFIT LYCRA®. The collection is designed for those who simply demand more from their denim. Our jeans are crafted from technologically advanced fibers that move 360 degrees. These fabrics make DL jeans the perfect garment to wear 24/7 all while looking effortless, chic and stylish.


OUR PHILOSOPHY We believe that denim is universal and no one should be deprived of a perfect pair of jeans they can wear 24/7. So, no matter what your body type is, we have something amazing for you.


OUR MISSION Our design team is devoted to creating the perfect fit for you season after season. We are constantly improving, innovating and changing the way you perceive denim and what you can do with it.

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