9 Steps to Take NOW for the January Hiring Surge

This week is the perfect time for fashion professionals to refocus their job search efforts. January is often known for the January Hiring Surge, when companies ramp up recruiting efforts after the holidays. For 2025, this surge is expected to begin during the first full workweek, starting Monday, January 6th. This makes now the ideal time to prepare for new opportunities. With hiring managers setting fresh goals and companies reassessing their talent needs, January offers a window of opportunity for job seekers to shine. Here’s how you can position yourself for success:

1. Update Your Resume with Purpose

Before the new year begins, ensure your resume is ready to impress. Here’s how:

• Accomplishments First: Highlight measurable achievements in a bulleted list under each role.
• Tailored for the Industry: Incorporate fashion-specific keywords and skills, like trend forecasting, merchandising, or textile sourcing.
• Customize for Every Application: Adjust your resume to reflect the specific requirements of each job description. Use keywords from the job posting and highlight the most relevant experience.
• Modern Format: Use a clean, professional design that’s easy to scan. For fashion roles, a touch of creative flair can help your resume stand out.
• Proofread Thoroughly: Typos and errors can derail your efforts, so review carefully or enlist a professional.

2. Refresh Your Portfolio and LinkedIn Profile

Many fashion roles require visual proof of your expertise. Take the following steps:

• Portfolio: Update your digital or physical portfolio with recent projects. Ensure it reflects your aesthetic and range of skills.
• LinkedIn: Optimize your profile by adding a compelling headline (e.g., “Innovative Fashion Merchandiser | Trend Forecaster | Product Development Specialist”). Regularly share industry-related content to showcase your expertise.

3. Leverage Industry-Specific Job Boards

StyleCareers.com and similar platforms are invaluable resources. To maximize your results:

• Set Up Alerts: Use job boards to receive notifications for new postings that align with your goals.
• Optimize Your Profile for Recruiters: Ensure your profile is complete, with a professional photo, a compelling summary, and relevant skills listed. Use industry-specific keywords throughout your profile to improve visibility in recruiter searches.
• Apply Strategically: Tailor each application to the job description, emphasizing how your skills match the company’s needs.

4. Expand Your Network

Networking remains one of the most effective job search strategies:

• Reconnect: Send holiday greetings to former colleagues or industry contacts to stay on their radar.
• Attend Events: Look for end-of-year mixers or virtual networking opportunities within the fashion sector.
• Ask for Referrals: Reach out to contacts who may know of opportunities in your target companies.

5. Research Companies of Interest

Understanding potential employers can set you apart:

• Industry Trends: Stay informed about the latest developments in fashion.
• Company Culture: Visit company websites, Glassdoor and The Schmatte reviews to learn about their values.
• Tailor Your Applications: Show you’ve done your homework by referencing specific company initiatives or values in your cover letter.

6. Hone Your Interview Skills

Prepare for interviews by anticipating questions and practicing your responses:

• CARL Method: Structure answers to behavioral questions using the Context, Action, Result, Learning format.
• Fashion-Specific Prep: Be ready to discuss industry topics like sustainability trends or your favorite brands.
• Mock Interviews: Practice with a career coach or mentor to build confidence.

7. Strategize Your Salary Negotiation

Prepare to discuss compensation effectively:

• Market Research: Use tools like StyleCareers, Glassdoor or Payscale to benchmark salaries.
• Value Proposition: Be ready to explain how your skills will benefit the company.
• Negotiation Practice: Role-play discussions to ensure you’re comfortable advocating for yourself.

8. Create a Tracking System

To stay organized and focused, establish a system for tracking your job search activities:

• Application Log: Use a spreadsheet or app to record where you’ve applied, the role, submission dates, and follow-up actions.
• Interview Schedule: Keep track of interview dates, times, and contacts to avoid conflicts or missed opportunities.
• Progress Updates: Regularly update your tracking system to monitor which strategies are yielding results and where adjustments may be needed.

9. Reflect and Set Goals

Finally, take time to reflect on your career and establish clear objectives:

• Evaluate Your Progress: Identify what worked and what didn’t in your previous job search efforts.
• Set Achievable Targets: Aim for milestones like “Apply to 10 roles per week” or “Attend two networking events monthly.”
• Stay Positive: The new year represents fresh opportunities; approach your job search with optimism and persistence.

By implementing these strategies, you’ll enter the new year with a solid foundation for success. Whether you’re targeting a design role, merchandising position, or any other opportunity in the fashion industry, preparation is key to turning your aspirations into reality.