Sustainably Styling Soho: Another Come Up’s Debut Popup

By:  Alana Galloway 

Another Come Up’s debut popup, held at 419 West Broadway, New York, NY, from November 3 to 13, showcased a unique blend of sustainable high-end fashion. The Soho event space was transformed for the occasion, featuring gold racks displaying clothing from various sustainable brands. 

 The pop up was a highlight for fashion enthusiasts, offering significantly reduced prices on sustainable products from acclaimed brands including Paige, Hanky Panky, AYNI, Agua Bendita, Topicals, and more. Clothing racks and shelves brimmed with fashionable goods, all marked at attractively low prices. This unique opportunity enabled guests to indulge in high-end products without the premium cost, blending luxury and with affordability, for ten days.

The team at Another invited Friends and Family to an exclusive event to celebrate the launch November 2 from 6:30pm to 8:30pm. Cortina and Liz, a part of the Another team, set up the storefront earlier that day, and manned the desk through November 13.

“After doing the windows and helping set up the event it was amazing to see people enjoy the freebies, drinks, vibes and see founders Lexi and Corina be in their creations,” Lilley said. “Got to network with great souls! Everyone was so sweet!”

The guest list included a mix of influencers and prominent figures from the fashion and beauty sectors. Notable attendees included representatives from NARS, Women’s Wear Daily, Estée Lauder, and Hearst. Influencers such as Nik Polina and Ellen Kim, known for their work in fashion, beauty, lifestyle, and sustainability, were also present. DJ Ya Girl Ash further elevated the atmosphere, providing tunes through the night.

“I had a great time learning of [Another’s] intentional push towards a planet with less waste and meeting other industry players who are passionate about a more sustainable fashion world,” digital content creator and launch attendee Tendrina Alexandre said. “I was excited to see minority-owned brands like Topicals and Agua Bendita, included in the lineup of the amazing brands one can find at Another Come Up.”

Katie Nuñez-Rodriguez, Co-Founder and Photographer at Phe Studios, a Dumbo-based photography and videography studio, skillfully captured the essence of the launch party. She photographed guests against two custom photo drops and also navigated throughout the venue for candid shots, documenting the vibrant atmosphere and spontaneous moments of the evening.

“Through my lens, the debut of ‘Another’ unfolded as more than an event,” Nuñez-Rodriguez said, “it was a confluence of ideas and enthusiasm, where the hum of conversations about advancing sustainability mingled with laughter and the clinking of Rene-briand sparkling wine, all resonating with Another’s vision for a more eco-friendly future.”

The bar at the launch party catered to diverse tastes, serving French Sparkling Wine from René in two varieties—Blanc de Blancs and Brut Rosé—and zesty citrus margaritas. René Briand – or RB – is an elevated and beautifully well-balanced French sparkling wine for everyday enjoyment. The pure and refined bubbles are contributed by its low sugar levels, vegan friendly and sustainable production, and freshness. René Briand’s creatively conscious brand slogan “Be Who You Are. Drink How You Want.™” attests to the versatility of RB on its own or in cocktails, while also celebrating inclusivity and the arts.

For those seeking non-alcoholic alternatives, refreshing drinks like Ruby’s Hibiscus and Yerba Mate were available. Complementing these beverages, Popadelics supplied a range of tasty snacks for the attendees to enjoy, ranging from its signature Crunchy Mushroom Chips to various desserts.

Co-founders Corina Marshall and Lexi Ramirez gave a speech later in the night, thanking the attendees and officially commencing the 10-day long popup. Their speech highlighted the event’s focus on sustainable fashion and the importance of such initiatives in the industry.

The event offered an array of giveaways, including French Sparkling Wine from René Briand. Guests also enjoyed samples from Topicals, including their Exfoliating Body Serum “Slather” and “High Roller” Ingrown Tonic, along with crunchy mushroom chips from Popadelics. The highlight, however, was early access to Another’s featured brands at exclusive member prices.

“The ambiance was charged with a collective energy, an undeniable excitement for cutting-edge apparel and beauty, all within the welcoming, transparent ethos of Another,” Nuñez-Rodriguez said. 

Another Come Up’s online marketplace is live, as of December 4, and the company hopes to host another in-person popup soon. To find out more, visit anothercomeup.com for more details.