In the fall of 2010, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry.
Our distribution includes specialty and jewelry retailers, as well as upscale department stores nationwide. In early Summer 2013, we opened flagship stores in Midtown Detroit and Tribeca, NY and now have over 13 stores across America and the UK.
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