John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring with modern innovations in textiles and a rock ‘n’ roll sensibility. Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, jewelry and fragrances as well as the younger, edgier John Varvatos Star USA collection and a wildly successful collaboration with Converse.
John Varvatos credits his early obsession with rock ‘n roll as the catalyst for his interest in fashion. A unifying theme in his design, it is deeply ingrained in all his efforts and evident in every expression of the brand. The memorable ad campaigns for the main collection have featured such legendary icons as Iggy Pop, Alice Cooper, Jimmy Page, and Willie Nelson.
Music is also central to the brand’s philanthropic efforts, including VH1’s Save the Music Foundation which is dedicated to restoring instrumental music programs in public schools around the country and the annual Stuart House benefit that raises money for the treatment of sexually abused children.
In October 2013 John released his first book entitled, John Varvatos: Rock in Fashion, which documents the elements of rock style that have embodied the music community for decades. Most recently, John Varvatos has entered into a strategic partnership with Republic Records and launched John Varvatos Records in February 2014.
The collection is currently distributed in freestanding John Varvatos stores across the US including the 315 Bowery boutique in the space that formerly housed the seminal underground music club CBGB’s. In addition, the collection is available in luxury retail stores and better specialty boutiques throughout the world.
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