Industry News – May 11th, 2016

Curated fashion industry news links for Wednesday, May 11, 2016…

OUTDOOR VOICES WANTS TO CHANGE THE ACTIVEWEAR GAME — & WHAT’S CONSIDERED ACTIVE – Refinery 29
“If you’ve been noticing a flurry of simple, bright blue baseball hats (Dad hats, really) embroidered in white with the phrase “Doing Things” throughout your Instagram feed today, well, we’ve got some answers. The caps are part of Doing Things Day, a new, daylong initiative from Outdoor Voices, the activewear line that’s a welcome alternative to all the super-sleek, black, mesh-accented athleisure offerings out there. ”

ZENDAYA, TOMS TEAM UP FOR DAY #WITHOUTSHOES – Footwear News
“Toms shoes wants you to take your shoes off. The annual Day #WithoutShoes campaign kicked off Tuesday morning online to help raise awareness for the Toms One-to-One mission. The social media effort asks fans to ditch their shoes for a day and share a snap of their bare feet on Instagram.”

A 22-YEAR-OLD MUSLIM JOURNALIST LAUNCHED A STREETWEAR LINE TO HELP END HUMAN TRAFFICKING – Business Insider
“Journalist and social media star Noor Tagouri, 22, partnered with clothing designer Adam Khafif to launch the clothing line, “The Noor Effect.” The line donates 50 percent of proceeds to Project Futures, an anti-human trafficking charity.”

BANANA REPUBLIC IS STILL STRUGGLING – Business Insider
“Banana Republic is floundering. The clothing chain’s same-store sales plunged 11% in the first quarter, marking its fifth straight quarterly decline, according to preliminary results reported by parent company Gap Inc. on Monday afternoon.”

ONLINE RETAILER CLAIMS TO BE SELLING PUPPIES AS FASHION ACCESSORIES; INTERNET GOES IN HARD – Yahoo!
“Lyst, an online market that sells designer clothing and accessories, added a new product category Monday evening. Instead of opting to include a beauty or lifestyle section, the U.K.-based retailer chose the next logical option: dogs. No, not adorable hoodies with text reading “I’m a Sexy Bitch” over the image of a bull terrier or accessories for your dog. They are selling actual canines.”

THE NEXT & OTHER STORIES COLLAB IS COMING SOON – Nylon
“Just a month after the release of the & Other Stories x Rodarte collection, the retailer has announced its next big collab: leather designer Zana Bayne.”