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Industry News – June 8th, 2016

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Curated fashion industry news links for Wednesday, June 8th, 2016…

OPENING CEREMONY & LACOSTE COME TOGETHER FOR FIRST-EVER COLLABORATION – HIGHSNOBIETY
“For the first time ever, Opening Ceremony and Lacoste have joined forces for a collaborative capsule. The range is predominantly gender neutral, featuring a selection of polos, zipped mock-neck polos and two T-shirts. Also, for the ladies we see two polo dresses being presented.”

AMAZON SEES ‘HUGE POTENTIAL’ IN INDIA, ANNOUNCES $3 BILLION INVESTMENT – MarketWatch
“Amazon.com Inc. plans to invest an additional $3 billion into India, which is emerging as a critical area of growth for the e-commerce giant.”

LANDS’ END FINALLY HOPS ABOARD THE ACTIVEWEAR TRAIN – racked
“Considering Lands’ End is home to all sorts of casual, practical clothing and has origins as a sailing equipment business, it’s hard to believe that the company didn’t go all in on athletic apparel when that market exploded a few years ago. ”

UNDER ARMOUR DIVES DEEP INTO PERSONALIZATION – RetailingToday
“Under Armour is looking to elevate the shopping experience with unique fitness data. The retailer has launched UA Shop, a mobile shopping app built on the Under Armour Connected Fitness platform. Integrating data from the company’s proprietary digital fitness community allows UA Shop to provide a deeply personalized experience based on athlete inspiration, workout history and previous purchase history.”

SJP COLLECTION LANDS ON SAKS FIFTH AVENUE WEBSITE – Footwear News
“SJP Collection is teaming up with another major retailer. Sarah Jessica Parker’s shoe line is now available on the Saks Fifth Avenue website for preorder. Parker made the announcement Tuesday on the SJP Collection Instagram.”

STEPHEN CURRY’S WIFE AYESHA COLLABORATES WITH FRESHLY PICKED ON BABY SHOES – Footwear News
“Freshly Picked has stepped up its collaboration game in a big way with a new partnership with Ayesha Curry.”

WHAT’S NEW AT ZAPPOS: 4 KEY INITIATIVES – Footwear News
“From innovative partnerships with athletes to feel-good marketing campaigns, Zappos.com has a host of new initiatives in the works.”

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