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Industry News – August 8th, 2016

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Curated fashion industry news links for Monday, August 8th, 2016…

A FIRST LOOK AT RAF SIMONS’S NEW ADIDAS COLLECTION – Vogue
“Raf Simons is a busy man. Not only was he just named the chief creative officer of Calvin Klein, but he also maintains his own menswear label out of Antwerp, Belgium, and has since the mid-’90s. It’s there that he’s had an ongoing partnership with Adidas where he reworks and reimagines sneakers for the German company, turning the Stan Smith into a metallic silver shoe with an “R” perforation on the side and the Trail Runner into a multicolored work of art.”

THE BEDAZZLING OF THE AMERICAN GYMNAST – TheNewYorkTimes
“So it begins: the flag-waving excitement, the teeth-grinding anticipation, the blinding sparkle. The Olympics. Wait … hang on. The sparkle?”

VIVIENNE WESTWOOD’S NEW YORK DEBUT, UNEXPECTED POOL FLOATS, AND A ’70S-INSPIRED RECORD STORE – TheCut
“Next month, punk icon Vivienne Westwood will open her largest store to date, and her only one in New York, in a three-floor prewar townhouse (14 E. 55th St.).”

EVERYTHING TO KNOW ABOUT ALEXANDRE HERCHCOVITCH, DESIGNER OF GISELE’S OPENING CEREMONY DRESS – Pret-a-Reporter
“It comes as no surprise that Gisele Bundchen chose a Brazilian designer for her catwalk debut at Friday night’s Opening Ceremony in Rio. But who is Alexandre Herchcovtich, the Brazil native (with the not-so Brazilian name), who designed her sequined gold gown?”

REEBOK’S JJ I MOBILE TRY-ON TOUR TO ROLL OUT AT ACADEMY RETAIL STORES – FootwearNews
“Retailer Academy is celebrating the release of J.J. Watt’s new sneakers for Reebok with events throughout August. The sportswear store chain kicked off the Houston Texans star’s JJ I Preseason Training shoe drop on Friday by showcasing the footwear around an ice sculpture at one of its stores, and more fanfare will be made of the release with four events scheduled in the football team’s state throughout August.”

THE RE-MAKING OF A MALL BRAND – TheFashionLaw
“…one of the more troubled companies, PacSun, seems to be breathing new life into its brand, and such changes may just enable it to beat the odds, which firmly situates it in the “Brands That Will Disappear in 2016” camp, at least for now.”

Marketing & Events Coordinator at StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and MayoroftheMall.com.