Industry News – April 26th, 2016

Curated fashion industry news links for Tuesday, April 26th, 2016…

GRLFRND DENIM: REVOLVE DENIM HAS A VINTAGE LOOK WITH A CONTEMPORARY FIT – California Apparel News
“E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year. (Alliance Apparel also produces Lovers + Friends, Tularosa and NBD.)”

KENDALL AND KYLIE JENNER ARE BACK WITH A NEW PACSUN COLLECTION – MTV
“Kendall and Kylie Jenner are headed back to PacSun for their new summer line from, well, Kendall & Kylie. Take that, Chapter 11 bankruptcy. Despite the mall company filing for bankruptcy earlier this month, the Jenner sisters are fulfilling their (contractually obligated) designer duties. Whether or not their fans will flock to PacSun to cop the new styles when they launch May 1 doesn’t really matter. They have plenty of other fashion ventures to fall back on.”

TWO HARVARD BUSINESS STUDENTS WANT TO CHANGE THE WAY YOU SHOP FOR NUDE CLOTHING – Yahoo!
“Public Service Announcement: Nude is not the same color for everyone. My chocolate-coated skin tone is full of melanin, it is far from beige, but yet that’s all I ever see when I’m looking for hosiery in the department store. Why is the struggle still so real for women to find nude clothing to match our beautifully diverse skin? Luckily, two Harvard Business School students are here to fix the fashion industry’s limited definition of “nude.” Meet Atima Lui and Nancy Madrid, founders of Mia Pielle, a fashion-tech start-up created to help all women find clothes and accessories that actually mach their unique skin tones. The innovative website allows users to pick between from six different shades of nude: ivory, pearl, honey, bronze, chocolate or mahogany.”

FANATICS TO REPLACE NIKE AS NFLPA’S BIGGEST LICENSEE – Fashion Mag
“The National Football League Players Association (NFLPA) and Fanatics announced this month a new partnership making Fanatics the biggest licensee for the NFLPA. The Jacksonville-based company will replace Nike as the biggest maker and seller of player merchandise. Beginning March 2017, Fanatics will control all of the NFLPA’s sub-licenses, and companies and players will have to pay Fanatics for the sub-license to sell player merchandise.”

TOP FOUR TRENDS INFLUENCING THE U.S. ONLINE FASHION MARKET THROUGH 2020 – Fashion Mag
“A new report by market research company Technavio points to omni-channel retailing, personalizing products, luxury retailers entering into the e-commerce arena and a greater emphasis on visual commerce as key trends that will impact the U.S. e-commerce fashion industry through 2020. Growing numbers of retailers are adopting omni-channel retailing, offering customers a wider range of items in decreasing time-frames. Recent omni-channel initiatives include ship-from-store, reserve-in-store, and order-in-store programs, among others. Offering customers the option to personalize fashion purchases is a key strategy to increase engagement and build customer loyalty. apparel, footwear and jewelry purchases has emerged as a key strategy to engage customers. Several major fashion players , including Ferragamo, Vans, Nike and Manolo Blahnik, have incorporated mass product customization into their e-commerce models.”

AMAZON MYHABIT CLOSURE IS LATEST IN FLASH SITE CONSOLIDATION – Business Insider
“Amazon is officially shuttering its flash-sales site MyHabit next month, reports Fortune.  Amazon opened MyHabit in 2011 amid its heavy focus on building its fashion and apparel market share. But the flash-sales market has struggled to maintain customer growth and retention over recent years, which likely contributed to MyHabit’s impending closure. Amazon’s massive marketplace business gives the company the option to completely shut down its flash-sales business without it being a major financial burden. For other sites, consolidation is the answer to keeping these businesses alive for the time being.”