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Industry News – March 10th, 2016

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Curated fashion industry news links for Thursday, March 10th, 2016…

ADIDAS SUING APL FOR THREE-STRIPE TRADEMARK INFRINGEMENT– FootwearNews
“After winning a preliminary hearing against Skechers last month, Adidas is heading back to court, this time with a new opponent. Adidas has filed a lawsuit against Athletic Propulsion Labs (APL), accusing the brand of infringing upon its trademarked Three-Stripe Mark.”

STAR POWER HELPS BOOST SALES AT EXPRESS INC. – RetailingToday
“Over the past few quarters the retailer has featured many celebrities in its promotions, from baseball superstar Kris Bryant to NBA MVP Stephen Curry, to supermodel Kate Upton. With a consumer target of adults in their twenties and early thirties, the celebrity endorsement portfolio at Express is apparently appealing to many of these core shoppers. “We expect the positive momentum from last year to continue and, as indicated by our guidance, are optimistic about 2016,” Kornberg added. “Consumers are responding favorably to our Spring product. We are continuing to approach promotions with restraint and managing inventory with discipline. We believe our key business initiatives provide a roadmap for progress, our new IT systems will lay the groundwork for additional operating efficiencies, and our balanced financial architecture will support consistent, sustainable and profitable growth throughout 2016 and beyond.”

THE DENIM BRAND THAT EVERY FASHION EDITOR LOVES JUST CREATED THE PERFECT T-SHIRT – Elle
“RE/DONE might have gained a cult-following thanks to their perfectly reworked Levi’s jeans, but today they’re proving that’s not all they’re going to be known for. Next step, t-shirts. With their eyes set on creating the perfect one, it seems only natural for them to join forces with Hanes, another major American heritage brand. “This is not a highly designed or conceptual tee, but rather a t-shirt based on the best vintage t-shirt one could find,” says Sean Barron, co-founder of RE/DONE. In other words, this collaboration is sure to become another successful attempt at capturing one of fashion’s many white whales.”

ZARA PARENT INDITEX SLOWS STORE EXPANSION AS ONLINE SALES GROW – TheWallStreetJournal
“Inditex SA is slowing the breakneck expansion of stores that has made its marquee brand, Zara, a global household name, and stepping up online sales to stay apace of customers’ shifting shopping habits.”

CANADIAN RETAILER ARITZIA COMES TO L.A – Pret -a – Reporter
“Popular contemporary clothing retailer Aritzia will open its doors in L.A. this November at the revamped Westfield Century City mall. The opening is part of the mall’s greater $800 million renovation plans, which will also include the opening of a Nordstrom. The new Aritzia store will be its third California location, though it’s first in the So Cal area; the two other stores are located in San Jose and San Francisco.”

Marketing & Events Coordinator at StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and MayoroftheMall.com.