The Storyteller

Gregory Wegweiser is a unique visual leader who has grown with some of the most iconic brands in publishing, retail and design. He is a Visual Merchandising Director with extensive experience in brand development, concept for windows and interior décor and fixture design. Gregory is an accomplished stylist with an intuitive understanding of strategy and product placement. He is an inspiring leader with strong expertise in project management and team development and a successful partner who fosters cross-functional relationships that strengthen brand image and communicate a holistic message to the customer.

I’ve been working in this business for a lot of years, and I’ve been lucky enough to grow up with some of the most iconic brands in retail, publishing and design. I’ve held posts with ABC Carpet & Home, Chopard, Conde Nast, Diamond Baratta Design, Kate Spade, Martha Stewart Living, Ralph Lauren, Turnbull & Asser and Victoria’s Secret. I’ve also taught Visual Merchandising and Styling at FIT’s School of Continuing Education.

Why did you choose to be a designer?
GW: I can’t imagine NOT being a designer. I’m probably one of the most visual people you’ll ever meet. The idea that there are so many things that you can hear and say, so many emotions and stories you can communicate, all without using words, is just too fascinating to not pursue.

If you weren’t a designer what would you be?
GW: Maybe a criminal pathologist or an astrophysicist (although I was never terribly good at physics.) I like space.

How would you describe what you do?
GW: I’m basically a storyteller. Most recently, I’ve been focusing on creative visual merchandising and brand development. I have a passion for helping companies define their internal narrative and then, through thoughtful design, communicating that story to their customers.

How did you get started in design?
GW: My mother is a painter. She always encouraged us to be creative, to draw and paint and sew. For me that lead to art lessons, and then art school. And that started me on my path. I also watch a lot of movies, got to the theater when I can, and I love visiting museums.

What’s a common misconception people have about what you do?
GW: That it’s easy. Or that there isn’t much thought behind it.

What sparked your interest in design?
GW: Everything: life, the world, great art and smart design.

How has your work evolved since you began your career?
GW: My work has evolved the same way I have. You experience new thing. You watch trends, learn about life and let it inspire you. I’d like to say my work is more refined and sophisticated. I do say I have more confidence in the choices I make and that I’m a much better self-editor then when I began my career.

What are you fascinated by at the moment and how does it feed into your work?
GW: How easy it is for everyone to create art and design. And how quickly it gets out there for the world to see. How accessible everything is.

What advice would you give to young designers?
GW: Educate yourself. See the world. Always think of who’s receiving your work. Try to tell them your story in a way they haven’t seen before.

Are you superstitious or do you have any rules you live by?
GW: The Golden Rule: Treat other’s the way you would want them to treat you.

Learn more about Gregory at StylePortfolios.com and on gregorywegweiser.com

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