Industry News – May 24th, 2016

Curated fashion industry news links for Tuesday, May 24th, 2016..

YOU CAN SHOP DEREK LAM AND ATHLETA’S FINAL COLLECTION TODAY – racked
“The last collection from Athleta’s collaboration with Derek Lam 10 Crosby is finally here, bringing us technical performance-wear with a sophisticated, high fashion look for summer 2016.”

NAJA LINGERIE IS MAKING ‘NUDE FOR ALL’ UNDERWEAR A REALITY – racked
“Naja is the latest brand changing the way we see “nude” in fashion. The lingerie brand (pronounced na-ya) is only three years old but has already accomplished something  that so many mass lingerie companies haven’t: Its latest collection of bras and underwear come in seven shades of “nude” for a wide variety of skin tones.”

COLUMBIA SPORTSWEAR ASSIGNS GLOBAL EYEWEAR LICENCE TO MARCHON – FashionMag
“Marchon Eyewear has signed a global licence agreement for the production and distribution of Columbia Sportswear’s eyeglasses and sunglasses collections. Columbia was founded in 1938 and is a manufacturer of outdoor sports apparel, footwear, accessories and equipment.”

LEVI’S AND GOOGLE WORKING ON A CONNECTED JACKET FOR 2017 – FashionMag
“A headphone-wearing urban cyclist is travelling along a Californian city’s streets. He receives digital information about his route, the tourist sites nearby and his playlist. By activating a button on his left sleeve, he can issue commands. This is how the first connected jacket developed by Levi’s and Google is designed to work. Denim’s leading brand and its web giant neighbour have presented their first connected product, developed as part of the ‘Commuter’ line, targeting urban cyclists.”

ASHLEY GRAHAM-DESIGNED PLUS-SIZE SWIMSUITS FEATURE STRING, CUT-OUTS, AND BODY JEWELRY – racked
“Now, Graham is out with a swimwear collab with Swimsuitsforall, which launches today for sizes 10 to 24. Graham and Swimsuitsforall have a long history — in 2015, her Swimsuitsforall ad in Sports Illustrated became the first ad in the famed swimsuit mag to ever feature a curvy girl.”

ZAPPOS.COM LAUNCHES #IMNOTABOX CAMPAIGN – FashionMag
“The campaign was launched with a short film created in collaboration with a creative collective called Variable. The two-minute film debuted on Monday on Zappos.com’s YouTube and social media channels, and an abbreviated version will air nationally on select cable television networks.”