Industry News – July 27th, 2016

Curated fashion industry news links for Wednesday, July 27th, 2016…

UNDER ARMOUR TAKES FORMER FAO SCHWARZ STORE ON FIFTH AVENUE – TheWallStreetJournal
“Under Armour Inc. hopes to up its game with a sprawling retail store in one of Manhattan’s most expensive shopping districts. The Baltimore sportswear maker’s chief executive told analysts Tuesday the company would put “the world on notice” by taking most of the space once occupied by the FAO Schwarz…”

BEHIND THE GREEN APRON: STARBUCKS’ DRESS CODE GETS SOME FLAIR – TheNewYorkTimes
“But a new dress code unveiled by the coffee chain on Monday encourages a new sense of individualism, inviting workers to wear fedoras and beanies, to dye their hair and to incorporate accent ties and socks. The range of acceptable colors for shirts expanded to include gray, navy, dark denim and brown.”

JENNIFER LOPEZ & GIUSEPPE ZANOTTI TO COLLABORATE ON CAPSULE COLLECTION – FootwearNews
“The collection is slated for a January 2017 launch and will be carried at U.S. retailers including Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Neiman Marcus and Giuseppe Zanotti Design stores. It will also be available online and in select retailers internationally.”

THIS LONDON-BASED BRAND AIMS TO FIGHT FAST FASHION WITH SWEATSHIRTS – TheFashionLaw
“A young British entrepreneur has created the 30 Year Sweatshirt – a sustainable, ethical range of clothing that he says offers a practical solution to the cycle of consumption and waste caused by fast fashion. Londoner Tom Cridland, 25, told Reuters he has combined old-fashioned craftsmanship with a unique silicon treatment applied to fabric that prevents shrinking. The result is a sweatshirt that he guarantees will last three decades…”

BEAUTY RETAILER TAKES CUE FROM DATING APP – RetailingToday
“There are literally hundreds of options across every beauty category in Sephora Collection, so in addition to a new, easier to shop look in store, we’ve developed two mobile-first digital tools that allow her to interact and engage with the brand in her own terms,” said Deborah Yeh, senior VP of marketing and brand for Sephora.”