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SMCP – Sandro, Maje, Claudie Pierlot

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SMCP is made up of Sandro, Maje, and Claudie Pierlot. Three elegant, creative fashion brands with individual personalities, all part of a French group with international scope.

The Group’s unique background involves the history of an enterprising family. Entrepreneurial sisters Evelyne Chétrite and Judith Milgrom founded their respective brands Sandro and Maje in 1984 and in 1998. Each has been artistic director of her brand since the beginning. Ilan Chétrite, Evelyne’s son, launched the Sandro Homme men’s collections in 2007. Claudie Pierlot founded her eponymous brand in 1984. The Group bought this brand in 2009, and has since kept the Claudie Pierlot spirit alive.

The Group’s business model incorporates the best of both luxury and fast fashion. Each brand is the embodiment of excellence: on-trend products of top quality, with careful attention to detail. These high standards are also applied to points of sale, customer service, and communication. Its organisation ensures quick turnaround time: each brand has integrated design and production circuits, a closely-controlled retail network, and centralised logistics.

Our driving force, “the accessible dream”:
Highly sought-after brands. Aspirational fashion products that are also easy to wear and to make one’s own. Stores that enhance the brands and products, while being inviting rather than intimidating. Interactions that make customers feel appreciated and that surround them with an aspirational atmosphere. A digital company at the cutting edge of customer relations. Teams who are passionate about this endeavour, who bring it to life internally so that it becomes visible to others.


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