Industry News – November 9th, 2016

Curated fashion industry news links for Wednesday, November 9th, 2016…

NEW YORK & CO. NAMES SEARS, ANN TAYLOR VET TO HEAD UP MARKETING AND ONLINE – ChainStoreAge
“New York & Company appointed Michelle Pearlman as executive VP, e-commerce and chief marketing officer. Pearlman, a member of the company’s board of directors since 2011, has resigned from her duties as a director to lead the company’s omnichannel strategy. In her new role, she will be responsible for the apparel retailer’s e-commerce business, as well as all marketing and visual aspects of the chain’s integrated omnichannel strategy.”

COVERGIRL SIGNS ITS FIRST AMBASSADOR IN A HIJAB – TheNewYorkTimes
“Three weeks after naming the 17-year-old makeup artist James Charles its first cover boy, CoverGirl, one of the largest cosmetics companies in the United States, has announced another first: its debut CoverGirl in a hijab.”

AMERICAN APPAREL’S U.K. ARM CALLS IN THE ADMINISTRATORS – TheWallStreetJournal
“American Apparel placed its U.K. outlets into the equivalent of chapter 11 bankruptcy protection Tuesday, as the troubled retailer looks for a buyer for its brand less than year after it exited bankruptcy in the U.S.”

JERRY LORENZO USED RELIGION TO SELL BIEBER CONCERT TEES – TheCut
“This past May, the line to the VFiles store in Soho stretched from the shop’s Mercer Street entrance and snaked all the way to Sixth Avenue, as the curious intersection of hysterical Justin Bieber fans and apathetically cool streetwear acolytes lined up patiently. The reason? A pop-up store serving as the first place people could buy Bieber’s Purpose World Tour merch outside of a venue.”

WHAT HAPPENS WHEN BRANDS TAKE SIDES DURING A PRESIDENTIAL ELECTION? – FootwearNews
“This stormy election season — marked by increasingly contentious debates, an FBI probe and rhetoric that ignited racial, ethnic and gender-related tensions — has compelled many brands to take a side. But is there a payoff for companies that play the political game?”

‘MADE IN AMERICA’ MIGHT NOT MEAN WHAT YOU THINK IT DOES – TFL
“In Part II of this longer-running series, Reshoring Fashion Manufacturing: Will it Live up to the Hype?, we examine some of the most commonly held misconceptions about what it means to be ‘Made in the U.S.’”