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Industry News – March 16th, 2016

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Curated fashion industry news links for Wednesday, March 16th, 2016…

AMERICAN APPAREL HAS A STRATEGY THAT COULD SAVE ITS BUSINESS – Business Insider
“American Apparel is attempting a turnaround. Delivering clothing through the app Postmates is a part of the equation, Cynthia Erland, the brand’s senior vice president of marketing, told Adweek in an interview.”

AMERICAN WOMEN ARE REDISCOVERING AN ABANDONED STATUS SYMBOL, AND IT’S TRANSFORMING BUSINESS AT COACH AND MICHAEL KORS – Business Insider
“Handbags are coming back. Wells Fargo analysts wrote in a note to clients that “sentiment appears to have suddenly (and meaningfully) shifted,” with shares for handbag companies like Coach, Michael Kors, and Kate Spade soaring. Wells Fargo says this is because the companies reported strong fourth quarter results, and proved they’re still improving. Additionally, Wells Fargo points to the fact that “buying patterns are still healthy.””

LVMH WILL OPEN SOME FIFTY OF ITS SITES TO THE PUBLIC FOR THREE DAYS IN MAY – FashionMag
“Tailoring workshops, wine cellars, watch-making factories and private mansions: for three days in May LVMH, the world’s number one in luxury goods, will open some fifty of its European sites to the general public, for the third edition of its ‘Private Days’. ”

CAN RETAILERS COUNT ON THE BIEBER EFFECT THIS SPRING? – RetailingToday
“Retailers who sell Calvin Klein brand apparel are watching sales closely to see how the fashion brand is impacted by a new deal with pop star Justin Bieber that changes how brands engage with celebrities to drive sales. “The Biebs,” or Mr. Bieber as he is referred to in Calvin Klein’s press release, has embarked on a world tour for the first time in four years to support his new best-selling album Purpose – and help sell Calvin Klein products. That’s good news for retailers because Mr. Bieber has lots of fans and the Calvin Klein brand will be deeply woven into live performances and integrated into social media efforts.”

KRISTIN CAVALLARI PROMOTES ‘BALANCING IN HEELS’ IN HER CHINESE LAUNDRY SHOES – Footwear News
“Kristin Cavallari is running around in Chinese Laundry heels, promoting her new book. The former reality star-turned-designer, who helms the shoe line Chinese Laundry by Kristin Cavallari, kicked off her book tour for “Balancing in Heels” in New York City on “Good Morning America.” There, she donned her own heels, a strappy powder-blue pair with cutout details, to talk about the project, which carries the tagline “my journey to health, happiness and making it all work.””

ESTEE LAUDER LAUNCHES MILLENNIAL MAKEUP LINE – FashionMag
“Estee Lauder has launched The Estee Edit, an 82 piece beauty and skincare collection targeting the social media present millennials. The first edition of The Estee Edit features Kendall Jenner and Irene Kim in multiple video spots on Sephora’s US and Canadian sites. Jenner and Kim will also appear in visuals in store, and lead content for the campaign on social media. There is also a signature line of Kendall Jenner eyeshadow in the collection.”

Co-Marketing & Events Coordinator at StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and MayoroftheMall.com.