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Industry News – February 10th, 2017

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Curated fashion industry news links for Friday, February 10th, 2017…

FITCODE SIGNS WITH AG JEANS, INTEGRATES WITH JAG JEANS TO HELP WOMEN FIND THEIR PERFECT DENIM FIT – PRNewswire
“Fitcode, a fashion data company that specializes in women’s denim, is partnering with AG Jeans and JAG Jeans to give consumers a more personalized, fit-focused shopping experience. AG signed its partnership agreement with Fitcode in February 2017, and the integrated Fitcode experience is slated to go live on agjeans.com in March 2017.”

THE DESIGNER MAKING WEARABLE TECH THAT FEELS CHIC, NOT GIMMICKY – TheCut
“Petrova Jackson’s line, Ab[Screenwear], features pieces like a jacket made of shiny dichroic polyurethane that reflects a whole spectrum of colors, its pockets so thin you can tap away at your phone or tablet through them.”

GOTHIC LOLITA OR KENDALL JENNER? DESIGNERS PROMOTE FREEDOM TO CHOOSE – Pret-a-Reporter
“It may have been positively arctic in New York City on Thursday, but no snow storm could stop the fashion industry from heading outside (all bundled up, of course) to attend the first day of New York Fashion Week shows, where designers were immediately and noticeably inspired by the political climate.”

FAST FASHION AMONG NEW TERMS ADDED TO THE MERRIAM-WEBSTER DICTIONARY – TFL
“In addition to elevating “surreal” in 2016 to word of the year, the dictionary company on Tuesday added about 1,000 new words and new definitions to existing listings on its website, Merriam-webster.com.”

AMAZON REPORTEDLY HAS PLANS TO TAKE ON VICTORIA’S SECRET WITH $10 BRAS – Fortune
“According to people familiar with the matter as cited by the Wall Street Journal Friday, the tech giant plans to sell its own line of women’s intimate apparel on its U.S. website.”

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