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Industry News – April 1st, 2016

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Curated fashion industry news links for Friday, April 1st, 2016…

UNIQLO LOOKING TO ‘MASTER’ SPORTSWEAR RETAIL – RetailingToday
“When the Masters golf tournament gets underway next week one of the sport’s highest profile players will be sporting apparel co-created with Uniqlo. The global fast fashion retailer teamed up with Australian golf Adam Scott to develop and help promote a line of affordable sportswear including pants and shirts. Scott won the Masters in 2014 and is heading into the high profile tournament scheduled for April 7-10 among the favorites.”

LULULEMON LEARNED NOT TO THROW SHADE AT BEYONCÉ THE HARD WAY – Nylon
“There are certain things in life that you just don’t do. You don’t wear white after Labor Day. You don’t admit to liking Iggy Azalea at a party, and you don’t get on the Beyhive’s bad side. It’s a lesson Lululemon learned the hard way Thursday, when the activewear company implied that Beyoncé’s new athletic wear line, Ivy Park, was an obvious knock off of the Vancouver-based company. The feud started after a Twitter user asked “Is Ivy Park supposed to be like lululemon?” the yoga pants purveyor responded with a damning accusation. “They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy in Love with our brand, she made her own,” the retailer tweeted. ”

DON’T BELIEVE THE LATEST VIRAL NEWS ABOUT AMERICAN EAGLE’S MALE MODELS – Business Insider
“Recently, American Eagle’s lingerie company, Aerie, released a new campaign called #AerieMan. “The real you is sexy,” the ad told men.  But — April Fools! —the campaign was a joke, the company has revealed in a release. “We aren’t afraid of being bold in how we engage our customers, whether through through a video that makes you think twice, or challenging the norm in how a brand markets to men,” Chad Kessler, American Eagle’s Global Brand President, said in a release.”

CNN LAUNCHES FASHION-FOCUSED TV SHOW – Pret-a-Reporter
“Following the launch of its digital style vertical last July, CNN is now bringing its fashion focus onto the small screen this spring. The show — fittingly titled CNN Style — will premiere April 9 on CNN International. Hosted by Derek Blasberg, the monthly half-hour series will cover art, luxury, fashion, autos, architecture and design. According to the network, the first episode will feature pop star Rita Ora, Formula One World champion Lewis Hamilton, British artist Tracey Emin and painter Li Songsong.”

MARK ZUCKERBERG X H&M IS ALL ABOUT THE BASICS – Hyberbeast
“Mark Zuckerberg has joined forces with none other than H&M for a limited capsule collection of re-issued pieces from the retail giant’s basics line. Despite not having a background in fashion, the Facebook founder’s daily grey tee, blue jeans combo has become somewhat iconic, so much so that H&M has decided to release a gender neutral range inspired by Zuckerberg’s belief in limiting mental energy consumption, in this case by wearing the same outfit everyday. Dubbed “One less thing to think about in a morning,” the collection is set to release May 1 in around 250 stores worldwide (but not really.) ”

KENDALL + KYLIE LAUNCH ANOTHER CLOTHING COLLECTION – Nylon
“Kendall and Kylie Jenner are continuing to expand their namesake clothing and accessories line. Kendall + Kylie, the super feminine and sophisticated collection that the super-sisters launched late January of this year, is currently offered at a pretty accessible price range (pieces range from $68 to $498), selling online and at retailers like Neiman Marcus, and Saks Fifth Avenue. However, the designer duo has just announced an exclusive collection for Neiman Marcus, fittingly named #OnlyatNM.”

Co-Marketing & Events Coordinator at StyleCareers.com, StylePortfolios.com, StyleDispatch.com, FashionCareerFairs.com and MayoroftheMall.com.