Global Brands Group
Global Brands Group Holding Limited (GBG) is one of the world’s leading branded fashion accessories, footwear and apparel companies.
We have a broad portfolio of great brands such as Calvin Klein, Under Armour, Juicy Couture, Frye, Cole Haan, Quiksilver, Spyder and many more. Our focus is to bring these brands to new levels, expanding their category penetration and global reach.
Strategic and design-driven, we are category leaders in fashion accessories, footwear and apparel with the best design and sales teams in the industry. It is our deep product expertise and global scope that sets us apart from other companies.
We work with brands in a number of ways:
Controlled Brands: Our GBG brands include Frye, Juicy Couture, Spyder and Aquatalia amongst others. We are involved in every single aspect of our brands and are committed to growing them on a global scale. From brand strategy to design to sales, marketing and retail experience, we nurture these brands every step of the way.
Licensed Brands: We partner with brand owners or licensors to expand their brands into new exciting product categories and geographies. We immerse ourselves in a brand’s DNA to understand what that brand is about – its overall aesthetic, its business, its vision. Our expertise allows us to create products in key categories that are relevant and successful for some of the most iconic brands in the world, including fashion brands Calvin Klein, Michael Kors and Coach, as well as characters such as Disney’s Frozen, Teenage Mutant Ninja Turtles and Peanuts.
CAA-GBG Brand Management: We provide a seamless brand experience for our partners to help them open doors to new markets, expand into different categories and ultimately engage new consumers. As a global brand extension business, we offer 360° service to our brand owners and licensees that covers consultancy, strategy, sales, retail, creative, product and marketing, managing the entire process from concept development to market launch.