Coronavirus & the Fashion Industry

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We will keep a running list of articles explaining how the Coronavirus is impacting the fashion industry in this spot.

US factories retool from hoodies to face masks to fight coronavirus

US factories that usually mass produce hoodies and T-shirts are being retooled to make face masks as chief executives in the clothing industry try to alleviate shortages of equipment to combat coronavirus.

Fashion Brands Risk Destroying Factory “Partners”-and Their Own Goodwill

Amid what’s perhaps the worst crisis this industry has seen, apparel and footwear’s burden is falling hard on the supply chain partners that support it. As retailers and brands grapple with the unprecedented reality of near zero revenue, they must look for all means possible to stay liquid.

How retailers stay afloat during unprecedented mass closures

To state the obvious: American retail as we know it has never gone through an event like this, not at this scale or magnitude. That means the playbook is being written on the fly. Even companies like J.C.

What Does the $2 Trillion Aid Deal Mean for the Fashion Industry?

In Washington DC today, the Senate moved towards a vote on the coronavirus rescue package. At $2 trillion, it’s the largest aid deal in U.S. history, and would send direct payments to taxpayers, authorize loans to businesses, and provide relief to hospitals reeling from the COVID-19 pandemic.

The subtle ways the coronavirus crisis may change how we dress

The way we dress is closely pegged to how we live. As Covid-19 alters day-to-day life for millions, it may also leave its mark on the clothes we wear.

Coronavirus could cause a record 15,000 stores to close in 2020

The widening coronavirus pandemic could permanently shutter 15,000 stores across the U.S., according to a new analysis. That would top the previous high for retail industry closures set last year, when more than 9,500 stores shut their doors.

How small retailers are coping with the pandemic

Jennifer Rockwell was working in her secondhand apparel shop in downtown Portland, Maine, last week, scrambling to figure out how she could sell online after closing down just days before. The store, Material Objects, is all set for the spring fashion season and normally bustling with shoppers who come in frequently to discover her most recent finds.

Fashion influencers are rethinking their curated aesthetics because they can’t leave their houses

Elizabeth Savetsky, an influencer who lives in New York, has kept her Instagram feed pristine up until now. In every past photo, she wears an enviable outfit with perfectly done hair and, occasionally, her smiling, tall plastic surgeon husband. They’re photos that make people wish they could live in her shoes.

‘Our Industry Will Fail’: Retail Leaders Ask for Emergency Aid

Over the past five days, executives from the largest American clothing brands and department stores have been engaged in urgent late-night phone calls and marathon video conferences in which they game out scenarios for their future in a world with a coronavirus pandemic.

The CFDA and Retail Industry Trade Groups Send Letter to the White House Calling for Support Amidst the Coronavirus Crisis

As the coronavirus pandemic has taken hold of the U.S. over the last week, designers have been outspoken about the challenges facing the fashion industry in this crisis. Citing impending cash flow issues for brands up and down the price spectrum Prabal Gurung told Vogue that “this situation will not be fixed by a sale.”

The Fashion Industry is Now Producing Masks and Other Necessities in Bulk to Combat COVID-19

The rapid spread of COVID-19 presents an unprecedented challenge to people across the globe. Along with its tragic human toll, the virus has provoked mass panic, sending the markets tumbling to historic lows and causing dramatic shortages in products even tangentially related to the outbreak.

Should you still be renting clothing amid COVID-19?

Is it safe to use the service as the world responds to the pandemic? The global coronavirus crisis has directly affected many industries, and some of fashion’s go-to rental-clothing services are being examined through a closer lens.

New York Gov. Cuomo orders 100% of non-essential businesses to work from home

New York Gov. Andrew Cuomo ordered non-essential businesses to keep 100% of their workforce at home to try to contain the fast-spreading COVID-19 outbreak across the state. “This is the most drastic action we can take,” Cuomo said Friday.

California governor issues statewide order to ‘stay at home’ effective Thursday evening

California Governor Gavin Newsom on Thursday issued a statewide order for all resident to ‘stay at home’ amid a coronavirus outbreak. “We need to bend the curve in the state of California,” Governor Gavin Newsom said, as he announced a statewide order for Californians to stay home.

High street brands in fight for survival amid coronavirus fallout

Laura Ashley has collapsed into administration as other well-known high street brands warn of looming jobs cuts and closures due to the coronavirus outbreak.

Macy’s, Ugg, Crocs + More Fashion Stores Closing Amid the Coronavirus Crisis

From social distancing to scores of employees transitioning to working from home, the coronavirus crisis is changing our daily habits, including how we shop. To prevent further spreading of the disease, some fashion retailers are adopting precautionary measures early by closing their physical storefronts for the time being.

More than 30 major US retailers are temporarily closing stores in an unprecedented move to prevent the spread of the coronavirus

Madewell In an email sent to shoppers on March 16, Madewell announced it would close all stores and cancel all in-store community events in the US through March 28. “We are thankful for our store teams and will continue to pay them through this period,” the email reads.

Coronavirus Resources for Retailers

Monday, March 16: President Trump released The President’s Coronavirus Guidelines for America – 15 Days to Slow the Spread. Philadelphia announced new restrictions on business activity, closing all but “essential commercial establishments.” Read more. NRF and RILA jointly sent a letter to leadership at the National Governors Association (NGA) and U.S.

Coronavirus May Kill These 4 Struggling Retailers | The Motley Fool

For a handful of retailers, the coronavirus has been a sales blessing — Costco, Walmart, Target, and Amazon have all seen customers flood their physical and digital stores as they stock up for what may be weeks or months.

The coronavirus is proving a catalyst for fashion companies to expedite long-term plans – Glossy

When the first flames of a trade war between the U.S. and China were stoked in the last two years, a number of brands and manufacturers began rethinking their major investment in China, citing the potentially prohibitive tariffs that might emerge.

Retail store closures in the US could explode because of the coronavirus

2019 brought with it record store closures in the retail industry in the U.S. 2020 looks like it is about to be a lot worse. With a coronavirus pandemic hitting many consumers across America, spurring them to stock up at the grocery store on essentials before they hole up at home to wait things out, many companies already struggling to keep their lights on could be forced to turn them off, for good.

Urban Outfitters, Nike, and 9 other major retailers are temporarily closing its stores in an unprecedented move to prevent the spread of the coronavirus

Urban Outfitters announced on March 14 it will temporarily close all of its store locations “until further notice,” according to a notice posted on its website. The closures are effective beginning March 15, and employees at the company’s more than 200 stores in the US, Canada, and Europe will be paid for lost shifts.

Coronavirus Could Destroy These Dying Retailers | The Motley Fool

The novel coronavirus outbreak that originated in China is in the early stages of spreading in the U.S. There are now more than 200 confirmed cases in the U.S. and at least 12 people have died. Both numbers could rise rapidly in the coming days and weeks as the virus continues to spread.

Retail In The Age Of Coronavirus

Unprecedented. In my over three decades of covering and working in the retail industry, we have never seen anything like the impact of Coronavirus on the global retail scene. 9/11 temporarily ground business in the United States to a halt as fear and uncertainty gripped the country.

The impact of the coronavirus on retail

As with major weather events, retailers’ top priority as COVID-19 has spread globally in recent weeks is the health and safety of their workers and customers. Those concerns early in the year led Levi’s, and many other retailers, to shutter stores within China and restrict employee travel into and out of the country.

Coronavirus threatens US malls as nearly six in 10 shoppers plan to avoid such areas if the outbreak worsens, survey says

Nearly six in 10 people said they plan to avoid public areas such as shopping malls if the coronavirus outbreak worsens, according to a survey by Coresight Research. Restaurants, movie theaters, and sports events could also be impacted. Visit Business Insider’s homepage for more stories.

How Coronavirus’ Effect on the Fashion Industry Reveals Flaws in the Global Economy

What’s happening to Italy’s fashion industry is likely a preview of the coronavirus’ impact on the global economy more broadly.

The Fashion World, Upended by Coronavirus

The growing coronavirus threat chased the luxury fashion world from Milan to Paris. A real crisis looms for designers, retailers and shoppers. PARIS – Twice a year, the luxury fashion houses of the world present their ready-to-wear clothing for the coming season.

For the fashion industry, the fallout from the coronavirus may be just beginning

It was an eery sight: On Monday, Giorgio Armani held its Milan Fashion Week show in a vacant theater, and at the end, Mr. Armani himself took a bow in front of rows of empty seats. The night before the show, it had become clear that coronavirus had hit Italy hard, with hundreds of new cases confirmed.

Coronavirus is throwing fashion’s supply chain into disarray

China’s outbreak of Coronavirus has fashion companies scrambling. The store closures and travel restrictions it’s causing are already putting a dent in sales inside and outside the country. Just as disruptive may be the impact the virus is having behind the scenes in global supply chains.

Chris Kidd is the owner of,,, and